Managing your channels, especially website, is the key foundation before moving to Paid,
Shared or Earned media. However, owning a website without understanding your
visitors behavior is almost the same like inviting unknown people to your own
Google Analytics is basically an easy to
understand web analytics tool that provides range of different options to
understand your visitors profile. Since it consisted a lot of data, you might
lose your way in its dashboard.
After graduated from Informatics
Engineering of ITB and Business Management Masters Degree in United Kingdom, Muara Sipahutar spent all his 8 years
career focusing on digital marketing in various industries: mobile gaming,
online desktop gaming, hospitality and music streaming industries.
He co-founded FRUN, a furniture company,
in 2016, which is currently running with overwhelming projects. In daily, he managed ranged of digital activities,
including marketing strategy, SEO, SEM, Social Media, KOLs, Partnerships, and
team of in-house executives and external digital agencies. One of his biggest achievements was
increasing digital revenue more than double (Year to Year) for one of the
hotels he managed, which majority came from organic natural traffic. He claimed
that understanding Analytics was the biggest key success factor to achieve most
of his accomplishments.
Sat, 24 March 2018 - 15:00 to 18:00
Colony Building 6th Floor.
Jl. Kemang Raya No 6a
Jakarta Selatan 12730