Feb 27th, 2025 04:00 PM
Pacific/Midway (GMT-11:00)

The FEEL #7: Following Up Booth-Leads Effectively

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Description

Based on Forrester, even top-performing companies only convert 1.54% of their MQL (Marketing Qualified Leads) to sales revenue. This means 98% of potential customers end up not buying, which is such a waste of time, effort & investment!

Though this statistic looks quiet depressing, it is possible to dramatically improve this
conversion rate through effective lead-management strategy.

Similar things apply on exhibition, many booth leads are either followed up poorly, slowly, or even not at all!

Continuing our last podcast on Tradeshow Engagement Optimization, on this episode we will zoom in how exhibitors can design a successful transition between booth visit & follow up, an area that is often overlooked, resulting in poor conversion.

Our guest Subhanjan Sarkar is a series entrepreneur with extensive experience in B2B sales & exhibition and runs The Trade Show Podcast.

We are going to touch these interesting topics:

- Low B2B sales conversion & the real problem behind

- What makes great B2B engagement & follow up?

- Recommended solutions & real-life examples

Come join us in this great opportunity to learn from him!

Rundown Event

The following is a rundown plan for this event.

26/02/2025
09:00 - 09:02

Opening & Introduction

About LiveLife & The FEEL podcast

26/02/2025
09:03 - 09:07

How to get visitors coming back for more?

26/02/2025
09:08 - 09:12

What most don't know about Subhanjan?

Interesting thing about Subhanjan that most don't know

26/02/2025
09:12 - 09:14

How Subhanjan got into B2B sales & exhibition?

26/02/2025
09:14 - 09:20

How to balance between genuine convo & prioritization?

26/02/2025
09:20 - 09:23

Why organizer don't facilitated AMA at exhibitor booth?

26/02/2025
09:23 - 09:30

Should we accept the low B2B sales conversion rate?

26/02/2025
09:30 - 09:35

Do marketing & sales co design visitor engagement & follow up?

26/02/2025
09:35 - 09:45

Why leads are often not being follow up effectively post-booth visit?

26/02/2025
10:00 - 10:05

How should we approach the low B2B exhibition-leads conversion rate?

26/02/2025
10:06 - 10:10

What are the do's & don'ts for great engagement at B2b exhibitions?

26/02/2025
10:11 - 10:20

How effective do you see the transition between booth-visit & follow up?

26/02/2025
10:21 - 10:25

Follow up the conversation with relevant contents based on audience

26/02/2025
10:26 - 10:30

Examples of successful transition between booth visit & follow up

26/02/2025
10:31 - 10:35

Focus on designing effective transition process & tech to support

26/02/2025
10:36 - 10:50

Closing + Q&A

Top 3 key lessons, future guest to invite, & what's next?

Speakers

Talent & Performer who will be involved in this event.

Subhanjan Sarkar

Founder

Mike Gunawan

Host/MC

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LiveLife