A Beginner's Guide to Google Analytics: Marketing Workshop Series

Overview:

Managing your channels, especially website, is the key foundation before moving to Paid, Shared or Earned media. However, owning a website without understanding your visitors behavior is almost the same like inviting unknown people to your own home/shop. 

Google Analytics is basically an easy to understand web analytics tool that provides range of different options to understand your visitors profile. Since it consisted a lot of data, you might lose your way in its dashboard.

Teacher’s Profile:

After graduated from Informatics Engineering of ITB and Business Management Masters Degree in United Kingdom, Muara Sipahutar spent all his 8 years career focusing on digital marketing in various industries: mobile gaming, online desktop gaming, hospitality and music streaming industries.

He co-founded FRUN, a furniture company, in 2016, which is currently running with overwhelming projects. In daily, he managed ranged of digital activities, including marketing strategy, SEO, SEM, Social Media, KOLs, Partnerships, and team of in-house executives and external digital agencies. One of his biggest achievements was increasing digital revenue more than double (Year to Year) for one of the hotels he managed, which majority came from organic natural traffic. He claimed that understanding Analytics was the biggest key success factor to achieve most of his accomplishments.

Price:

300.000

Time:

Sat, 24 March 2018 - 15:00 to 18:00

Venue:

Kenobi Space

Colony Building 6th Floor.

Jl. Kemang Raya No 6a

Jakarta Selatan 12730