Exhibitor Success Readiness (Metrics)

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Background

How many marketing events planned this year?

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Background

What are the event type/s?

(multiple selection possible)

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Background

How many exhibition/s do you participate in a year?

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Background

How do you select where to exhibit?

(multiple selection possible)

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Exhibition Goals

Do you map out SMART exhibition goals?

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Exhibition Goals

Do you measure exhibition success post-event?

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Exhibition Goals

How successful is your last exhibition?

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Exhibition Goals

Do you map out audience persona?

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Exhibition Goals

Do you identify audience needs?

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Before Exhibition

Do you strategize social media promotion & who to invite?

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Before Exhibition

Do you strategize promotion via organizer?

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Before Exhibition

Do you know how many are interested in your booth/session?

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During Exhibition

Do you strategize attracting passerby?

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During Exhibition

Do you strategize engaging & qualifying visitors?

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During Exhibition

Do you strategize delivering presentation?

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During Exhibition

Do you strategize capturing insights and leads (from visitors)?

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After Exhibition

Do you strategize following up leads post-visit?

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After Exhibition

How soon do you typically follow up leads?

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After Exhibition

Do you categorize leads priority?

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After Exhibition

Do you repurpose event content?

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Booth Staffs

How do you select your booth staff?

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Booth Staffs

Do you map roles & responsibilities for booth staff?

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Booth Staffs

Do you assign KPI to measure staff performance?

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Booth Staffs

Are staffs briefed and trained to perform their roles?

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