[Webinar] F&B Business Transformation during Covid-19

In this Covid-19 pandemic, businesses are seeing a massive shift in their operations and customer behavior. Those who cannot adapt and innovate fast will not be able to survive. Food and Beverage (F&B) businesses in particular have to accommodate their customers’ new priorities such as hygiene, digital ordering and delivery system. 

If you have an F&B business, you may have already tried several ways to transform your business to adapt to the current situation. Some or all of those adaptations may not have worked to solve your problems. 

Let’s take a closer look- what exactly are your problems? We often wrongly perceive something as a problem, for example: low sales during covid-19. This is not a problem, it’s the outcome of a lot of problems, such as:

• Problem #1: Your restaurant does not do delivery. Since most people are staying at home, hence there’s a huge decrease in customers in your restaurant, causing low sales;

• Problem # 2: Your restaurant is not transparent about your kitchen hygiene. Since people are concerned about hygiene during this pandemic, they are more comfortable buying from a restaurant that shows its hygiene procedures such as wearing face masks and gloves in the kitchen. Hence, there’s a huge decrease in customers in your restaurant, causing low sales.

If you do not carefully identify your actual problems, you could have invested your time and money in the wrong solution, such as giving discounts to your customers instead of being transparent in your social media about your kitchen and staff hygiene. This is the main difference between design thinking VS traditional problem solving:

Traditional problem-solving method:

Problem + Reactive action = Short-term/unsatisfactory results

Design thinking method:

Problem - Understand cause - Explore multiple solutions - Informed action = Long-term positive results

Who is this webinar for?

• For you who are curious about design thinking and how to implement it in your business

• For you who have tried different ways to innovate but fail to achieve outcome

• For you who are clueless on how to handle the crisis

In this webinar, Apiary presents Ron Lal, Founder of Momentum Mind Lab (Design Thinking Consultant in New Zealand) to facilitate an interactive design thinking workshop specifically for F&B businesses with the following learning points and activities:

1. Step by step method of design thinking

2. How to apply design thinking to identify and solve your problems in your business

3. Interactive co-creation and problem-solving exercises with other participants

This webinar will be held on:

Date: Thursday, 30th April 2020

Time: 10.00 AM (WIB) - 12 PM (WIB)

Fee: Rp. 150.000

Language: English

Platform: Zoom

Only 20 seats available, Please RSVP here to get the Zoom Link: https://bit.ly/FNBtransformation

For Apiary’s complete list of webinars, please visit our instagram or meetup page.

If you have any questions and feedback, we would love to hear them! Please contact jessica@apiary.id or 082110030094 (Whatsapp).