B2B Exhibition Strategy

Optimize your Exhibition ROI with Pre + In + Post-Show Strategy

With 10+ years of experience in Singapore & Indonesia, we have helped 100+ marketers, organizers, & associations.

100+

Activations

10+

Years of experience

Free Consultation

Exhibition ROI

Booth Visitors

Qualified Leads

Follow-up Meetings

Strategy

+ Training

Guarantee

Money-Back

B2B Exhibition Strategy

Help drive booth visitors, engage & qualify prospects, & follow up leads to meetings

📢

How to Promote Booth?

Wouldn't it be great if visitors know you even before the show? Better if they schedule to drop by your booth.

Learn Strategy

👥

How to Attract Passerby?

Let's make people who pass by your booth stop by wanting to know more about your brand.

Learn Strategy

💬

How to Engage Visitors?

Make our visitors feel welcomed while qualifying and engage effectively.

Learn Strategy

✨

How to Interest Prospect?

For prospects, understand & capture their interest, and make them want to hear from us again.

Learn Strategy

🎯

How to Follow Up Effectively?

Effective leads follow up to quality meeting & campaign that nurtures prospects.

Learn Strategy

🚀

Still unsure whether we can help you?

Assess your exhibition strategy & identify gaps to improve

Assess My Strategy

Our Services

To ensure you drive optimal exhibitor success & ROI

Assessment

In-depth interviews with booth team (marketing & sales) to understand current exhibition strategy

Strategy assessment
Gap analysis & report
Presentation + Q&A

Assess My Strategy

Strategy

Strategic planning on how to promote booth, attract & qualify visitors, and follow up to meetings

Pre-show strategy
In-show strategy
Post-show strategy

Plan My Strategy

Training

Guide booth staffs on how to execute strategy effectively with clear roles & responsibilities

Conversation script
Live simulation
Assessment guide

Execute My Strategy

Exhibitor-Success Strategy

Mike Gunawan

Exhibition Strategist

With hands-on experience in B2B events and exhibitions, Mike helps exhibitors to drive booth visitors, engage & qualify prospects, & follow up leads to meetings more effectively.

Free Consultation

Articles

Monday, 15 Jun 2026

B2B Event Marketing Playbook: From Booth Traffic to Revenue

Monday, 18 May 2026

B2B Trade Show ROI: Why Your Leads Die in the CRM

Friday, 08 May 2026

Trade Show Exhibitor Success Strategies: The ROI Framework

Tuesday, 28 Apr 2026

Trade Show Exhibiting Strategy: Why Most B2B Brands Fail

Tuesday, 24 Mar 2026

Psychology of Trade Show Booth Design Shapes B2B Engagement

Thursday, 19 Mar 2026

Optimize your Exhibition ROI with Pre + In + Post-Show Strategy