B2B Exhibition Strategy

Optimize your Exhibition ROI with Pre + In + Post-Show Strategy

With 10+ years of experience in Singapore & Indonesia, we have helped 100+ marketers, organizers, & associations.

100+
Activations
10+
Years of experience
Free Consultation
Exhibition ROI
ROI Growth - LiveLife
Booth Visitors
Qualified Leads
Follow-up Meetings
Strategy
+ Training
Guarantee
Money-Back

B2B Exhibition Strategy

Help drive booth visitors, engage & qualify prospects, & follow up leads to meetings

📢

How to Promote Booth?

Wouldn't it be great if visitors know you even before the show? Better if they schedule to drop by your booth.

Learn Strategy
👥

How to Attract Passerby?

Let's make people who pass by your booth stop by wanting to know more about your brand.

Learn Strategy
💬

How to Engage Visitors?

Make our visitors feel welcomed while qualifying and engage effectively.

Learn Strategy
✨

How to Interest Prospect?

For qualified prospect, understand their needs and interest them so they look forward to hear from us again.

Learn Strategy
🎯

How to Follow Up Effectively?

Effective leads follow up to quality meeting & campaign that nurtures prospects.

Learn Strategy
🚀

Still unsure whether we can help you?

Assess your exhibition strategy & identify gaps to improve

Assess My Strategy

Our Services

To ensure you drive optimal exhibitor success & ROI

Assessment

In-depth interviews with booth team (marketing & sales) to understand current exhibition strategy

  • Strategy assessment
  • Gap analysis & report
  • Presentation + Q&A
Assess My Strategy

Strategy

Strategic planning on how to promote booth, attract & qualify visitors, and follow up to meetings

  • Pre-show strategy
  • In-show strategy
  • Post-show strategy
Plan My Strategy

Training

Guide booth staffs on how to execute strategy effectively with clear roles & responsibilities

  • Conversation script
  • Live simulation
  • Assessment guide
Execute My Strategy

Exhibitor-Success Strategy

Profile

Mike Gunawan

Exhibition Strategist

With hands-on experience in B2B events and exhibitions, Mike helps exhibitors to drive booth visitors, engage & qualify prospects, & follow up leads to meetings more effectively.

Free Consultation

Articles

Best Practices for Defining B2B Ideal Customer Profile and IVP
Wednesday, 18 Mar 2026

Best Practices for Defining B2B Ideal Customer Profile and IVP

Read More →
Use Engagement to Validate Ideal Customer Profile Accuracy
Wednesday, 18 Mar 2026

Use Engagement to Validate Ideal Customer Profile Accuracy

Read More →
Timing The Best Trade Show Marketing Timeline For Exhibitors
Wednesday, 18 Mar 2026

Timing The Best Trade Show Marketing Timeline For Exhibitors

Read More →
Promote Trade Show Attendance Using Owned Media Strategies
Wednesday, 18 Mar 2026

Promote Trade Show Attendance Using Owned Media Strategies

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How to Turn Technical Staff into Internal Influencers
Tuesday, 17 Mar 2026

How to Turn Technical Staff into Internal Influencers

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Apply Best B2B Partner Promotion Strategies For Trade Shows
Tuesday, 17 Mar 2026

Apply Best B2B Partner Promotion Strategies For Trade Shows

Read More →
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Podcast
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Newsletter

Get insights on how to Optimize Exhibition ROI with Pre + In + Post-Strategy.

Let's Optimize your Exhibition ROI

 

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