Jan 22nd, 2025 05:00 PM
Pacific/Midway (GMT-11:00)

The FEEL #6 with Lee Ali

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Online Event via Zoom

Description

B2B exhibitions are crucial in connecting business buyers and sellers, including helping overseas business to explore the local market by sponsoring the exhibition.

However many exhibitors do not get positive ROI and decide not to return the following year. The exhibitor attrition rate is as said to be as high as 30-40%, forcing exhibition organizer to scramble and find new sponsors which cost them lots of time, effort & resources.

On this edition of The FEEL (Future of Event Experience & Learning) podcast #6, will will discuss about Exhibition Strategy, its key elements, challenges, together with tips on how to improve.

Ask yourself these questions if you are an...

#1 Exhibition Organizer: Are you helping your exhibitors strategize their booth activation to deliver great results, thus they participate again in your next exhibition?

#2 Exhibit Builders: Are you building booths for clients upon understanding their exhibition strategy, thus your design helps in supporting their strategy execution?

#3 Exhibitor: Are you strategizing how to engage visitors pre + in + post-exhibition? How many visitors who pass by your booth are interested and engaged effectively, resulting in qualified leads, and are they followed up with the right content & approach?

#4 Exhibition Association: Are you providing training to your members (exhibition organizer), thus they know how to help exhibitors strategize & repeat sponsorship?

#5 Chamber of Commerce: Are you guiding your exhibitors on how to strategize their booth activation to deliver great results, aside from informing about local exhibition opportunities?

We are going to discuss the above with our guest is Lee Ali, an Exhibition Strategist with 17+ years of experience helping brands worldwide through exhibition strategy, training, & staffing

Come join us in this great opportunity to learn from him!