The FEEL #15: Secrets behind Successful Pre-Show Promotion
Jan 30th, 2026 02:00 PM
Asia/Singapore (GMT+08:00)

The FEEL #15: Secrets behind Successful Pre-Show Promotion

Description

Apparently, some exhibitors feel that by simply exhibiting visitors will come.
And that visitors will check the full exhibitor list and plan to visit their booths.

However, it is the job of exhibitors to plan: How to drive visitors into their booth?
Else exhibitors rely on being found via exhibitor list (pre-show) and aimless wander (coincidence).

This makes strategizing pre-show promotion crucial, especially if our booth is small and tuck in a corner.

We are privileged to have two guests Nicholas Eng and William Jones.

Nicholas is a B2B sales and marketing expert in building structured & repeatable revenue systems.

He has practical experience with CRM, marketing automation, and strategic outbound techniques. For him outbound is a B2B marketing channel, not just lead-gen tool. He has shared insights on Mastering LinkedIn Sales Navigator for outbound success, and Building LinkedIn Growth Engine with custom content & DM, and targeted connection requests

William Jones is experienced in B2B business development and sales consulting firm.

He has managed business development for over 50 global B2B companies. This includes generating leads, nurturing contacts, outbound messaging, marketing, & sales consulting.

Together they will share insights on their pre-show promotion strategies.
Come register to join us live or watch the recording!

Rundown Event

The following is a rundown plan for this event.

  •   30/01/2026
  •   14:55 - 15:02

How to track, measure & analyze?

How to track, measure & analyze?

  •   30/01/2026
  •   15:02 - 15:05

Three practical promo tips

Three practical promo tips

Register

Please click below to register & watch event recording on demand!

Hosted by:

LiveLife

LiveLife

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