The FEEL #14: Running Events or Building a Portfolio?

That is why Event Portfolio Management (EPM) matters.

It gives us a framework for making strategic decisions about our events, where to invest, which to retire, and how they all work together to move prospects through the funnel. And when we manage events strategically, we naturally have the data and clarity to demonstrate our value to leadership.

Q4 is the best time to start proactively evaluating your events from this year and planning for next year. Successful event marketers utilize this period to build a strategic event portfolio.

Now is when you can still influence budgets and design a portfolio that delivers on business goals, instead of having a portfolio of SALY events ("Same as Last Year") that seem to be political decisions, even when they no longer make business sense.

Imagine having clarity on how each event on your calendar contributes to business goals, guiding your target audience through every stage of their relationship with your brand, with each event working together to reinforce the others.

We are privileged to have Stephenie Lintl-McLean, an event veteran with over 25 years of experience and an MSc in International Event Management. She has managed corporate event portfolios globally as both an in-house event marketer and a portfolio consultant, working in finance, pharma, tech, and media.

She will share her valuable insights, register to watch live or via recording!