Jul 28th, 2025 07:00 PM
Pacific/Midway (GMT-11:00)

The FEEL #9: Capturing Attention & Building Connection in Tradeshows

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Online Event via Zoom

Description

B2B tradeshows are full of opportunities with thousands of visitors within the 3-4 days.

However the challenge remains, how do we capture the attention of visitors? And once they do stop to have a look, how do we engage them to quickly establish a sense of connection?

After we manage to capture attention with booth design & position, visual display, and giveaways, we need to effectively engage them to keep their attention.

So we decided to invite Anders Boulanger, the founder of Engagify that re humanize business through engagement.

Anders is an experienced tradeshow infotainer who helps companies like Microsoft and Siemens to capture attention & build connection through his unique visitor-engagement approach.

Rundown Event

The following is a rundown plan for this event.

28/07/2025
19:00 - 19:02

Opening

About LiveLife & The FEEL

28/07/2025
19:02 - 19:06

About Anders

His background and work as infotainer

28/07/2025
19:06 - 19:09

Warming our visitors

Build rapport with visitors

28/07/2025
19:07 - 19:11

Transformative experience

Inviting visitors to open up

28/07/2025
19:11 - 19:17

Don'ts in capturing attention

Common mistakes in capturing attention

28/07/2025
19:17 - 19:24

Create magnetic presence

Building connection after capturing attention

28/07/2025
19:24 - 19:27

Everyone loves having fun

Importance of visitors having a great time

28/07/2025
19:27 - 19:31

How Anders help clients

Process to deliver great engagement

28/07/2025
19:31 - 19:35

Scheduled vs organic presentation

Schedule a presentation or deliver organically?

28/07/2025
19:35 - 19:38

Smooth transition to presentation

How to develop instant rapport?

28/07/2025
19:38 - 19:42

Common presentation mistakes

Mistakes often made during presentation

28/07/2025
19:42 - 19:47

Effective giveaways/prizes

How to do giveaways effectively

28/07/2025
19:47 - 19:50

Qualifying visitors

How to qualify visitors during presentation?

28/07/2025
19:50 - 19:52

Smooth transition to 1-on-1

Ensuring smooth transition to 1-on-1 conversation

28/07/2025
19:52 - 19:56

Tips to drive booth visitors

What works in driving booth visitors?

28/07/2025
19:56 - 19:58

Keeping staff in high energy

How to maintain effective engagement until last day of exhibition

28/07/2025
19:58 - 20:01

Importance of conversations script

Should we prepare a conversations script?

28/07/2025
20:01 - 20:05

Summary of insights & closing

Summary from Anders and Event Activation Effectiveness Matrix

Register

Please click below to register & watch event recording on demand!

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LiveLife