Apr 6th, 2026 02:00 PM
Asia/Singapore (GMT+08:00)

Beyond Booths: Rethinking Tradeshow Success

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Online Event via Zoom

Description

Trade shows are proven to be crucial in bringing various stakeholders within an industry together to do business, network, and learn from each other.

It takes tremendous effort to plan and execute tradeshows successfully, that much of the effort is invested in operation excellence in coordinating with and managing these multi stakeholders.

Often there are still considerable gaps in ensuring exhibitor & visitor success, who are the two main stakeholders in what makes a tradeshow successful and sustainable for the long term.

In this podcast, we will address key areas on what drives tradeshow success, especially related to exhibitor and visitor satisfaction, and how data is useful to make that happen.

The insights will guide tradeshow organizers on how to acquire & retain exhibitors more effectively using the right strategy and technology.

Rundown Event

The following is a rundown plan for this event.

06/04/2026
07:00 - 07:04

Opening & intro

About both speakers

06/04/2026
07:05 - 07:09

Exhibition success

How to define exhibition success

06/04/2026
07:10 - 07:14

Organizer challenges

Acquiring & retaining exhibitors

06/04/2026
07:15 - 07:19

Hosted buyer meeting

How important & why?

06/04/2026
07:20 - 07:24

Hosted buyer meeting success

What makes it successful (dos & don'ts)?

06/04/2026
07:25 - 07:29

Exhibitor satisfaction

What drives exhibitor satisfaction?

06/04/2026
07:30 - 07:34

Measuring exhibitor satisfaction

How important & what benefits?

06/04/2026
07:35 - 07:39

Visitor satisfaction

What makes visitor satisfied?

06/04/2026
07:40 - 07:44

Visitor engagement

How visitors want to be engaged?

06/04/2026
07:45 - 07:49

Data collection & analysis

How important & what benefits?

06/04/2026
07:50 - 07:55

Improving exhibition success

Top 10 areas to drive success

06/04/2026
07:56 - 08:00

Summary & closing

What is the next step?

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