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Association as Strategic Marketing Organization
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Description
Most associations have great dreams to lift their industry up, but are stuck with lacking funds, unengaged members, and low retention rate. How do associations solve this dilemma?
So we asked Lindsay McGrath who led one of the most successful associations in Australia & New Zealand: SPASA – The Swimming Pool & Spa Association to boost their annual revenue from $350k to $12 million in 8 years.
He highlighted 3 top challenges that associations face and must solve:
#1 Curiousity: The willingness to look beyond the obvious strategies & KPIs
#2 Courage: Have the authority or capacity to take on growth challenge
#3 Clarity: Big picture thinking still needs checks and balances
In this live podcast, we will dive deeper into each so you gain practical insights to apply to your associations.
To ensure we address your challenges, fill in this short survey
Rundown Event
The following is a rundown plan for this event.
- 19/08/2025
- 14:00 - 14:05
Opening & introduction
About the podcast & Lindsay
- 19/08/2025
- 14:05 - 14:08
What is an association?
Association as Strategic Marketing Organization
- 19/08/2025
- 14:08 - 14:10
The Role Associations Play
To make positive change to different stakeholders within a sector
- 19/08/2025
- 14:10 - 14:13
Challenges faced when managing SPASA
Not expanding their offering as the industry grows
- 19/08/2025
- 14:13 - 14:17
Overlapping associations
Unifying each state that has different associations that overlap
- 19/08/2025
- 14:17 - 14:19
Stagnating associations
Lack of clarity and fear or change stagnate associations
- 19/08/2025
- 14:19 - 14:25
How to ensure associations do not stagnate?
Three Cs: Curiousity, Courage, & Clarity
- 19/08/2025
- 14:25 - 14:29
Long term assets
Creating assets which value compound overtime such as tradeshows
- 19/08/2025
- 14:29 - 14:33
Two Key Areas
Importance of the right people & cashflow
- 19/08/2025
- 14:33 - 14:38
Association Monetization
Valuable product with great team and partners
- 19/08/2025
- 14:38 - 14:41
Training & Accreditation
How to convince members to invest in professional development?
- 19/08/2025
- 14:41 - 14:43
Creating Training Programs
Association as Strategic Marketing Organization
- 19/08/2025
- 14:41 - 14:45
Growth Mindset
Ready, fire, and aim, reiterate and improve
- 19/08/2025
- 14:45 - 14:48
Interrelated Assets
Start small and gradually expand into a tradeshow
- 19/08/2025
- 14:48 - 14:49
World Cup Analogy
Level up smaller events into a bigger ones, eventually a tradeshow
- 19/08/2025
- 14:48 - 14:52
Repurposing Assets
From awards ceremony to tradeshows
- 19/08/2025
- 14:55 - 15:00
Closing
Summary of insights & Call-To-Action
Register
Please click below to register & watch event recording on demand!
Hosted by:
LiveLife