NAVIGATION
Mike Gunawan
Mike Gunawan
Mike Gunawan
speaker, moderator, facilitator, consultant

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https://livelifeindo.com/S7jTy1

Support

  • Talk/Workshop

Tag Keywords

  • event marketing
  • event collaboration
  • event promotion
  • event sponsorship
  • event technology
  • event partnership
  • event monetization
  • content marketing
  • event content
  • experience design
  • event planning
  • event team
  • event ROI
  • event IP
  • event community
  • event strategy

About

Hello... I am Founder of LiveLife.

with 10+ years of experience in the event industry, Mike has helped over 100 event marketers, agencies, speakers, venues, associations & communities to strategize their event marketing during:
- Pre-Event: Boost registration & attendance
- In-Event: Drive live interaction & conversation
- Post-Event: Continuous engagement & community

He has also designed & delivered large events such as the Indonesian Eco Film Festival which was covered by prominent local media, and have helped facilitate 50+ collaborations between event planners with talents, venues, associations, communities, media, & sponsors.

The topics he has delivered talks & workshops in:
1) 10 Marketing Insights for 2024
2) Measuring Event ROI (Return On Investment)
3) Designing Effective Event Brief
4) Understanding Target Audience & Needs
5) Measuring Engagement from the Brain
6) Designing Strategic Event Concept
7) Designing Transformational Experience
8) Designing Win-Win Event Partnership
9) Designing Pre-Event: Drive Attendance
10) Designing Post-Event: Continue Engagement
11) Designing Event Monetization
12) Designing Event Series & Community
13) Repurposing Event into 30-Day Content
14) Successful Event Planning without Stress
15) The Future of Exhibition Industry
16) Why Event Marketing?

I can customize the topic above for your talk & workshop.
If you need testimonials for the above, I will provide them.

I can also guide you & team to design event from scratch via Facilitation,
plus Consultation to answer your implementation questions.

Testimonials from our Facilitation & Consultation Services:

“Everything went well & detailed (loved the Insights gained on Customer Experience Design). I just have to diligently apply so the implementation can happen as Mike advised and monitor closely!"

- Eti Suharyani, Partnership Community Head (challenge: Event Design)


“I really like Mike’s explanation using simple analogies to understand each event section (background, audience, concept, & agenda) easily.

His guidance helps a lot in mapping out my event concept to become more well-structured, thus easy to understand & communicate.

Each section is also structured in chronological order and does not change topic before the previous is well grasped."

- Aprilia Wulandari, Brand Community (challenge: Event Optimization)


“…since we manage to design a good event concept with relevant & quality attendees, other brands become interested to partner with us Mike. They support us by giving their product as goodie bag, together with door prizes. Thus reducing my event budget quiet a fair bit…

So your suggestion (to collaborate with other brands) works out well Mike, thank you yah.

Until now this is what we have been doing with our events. It has helped us tremendously especially in the current situation with tight (event) budget.”

- Ika Budi Rahayu, Brand Marketing Manager (challenge: Event Partnership)


“The overall (consultation) content is good. Especially that related to CRM where I can score my leads & follow up with them via continuous engagement (eg next event & content). This is a new perspective for me to identify and calculate my event sponsorship ROI in more details."

- Asdar Azis, Event Manager (challenge: Event Sponsorship)


“After discussing with my team, the insights from Mike is excellent to implement. I will break down each scope area & job description into detailed work breakdown structure (WBS) and assign to relevant PIC.

This will really help us a lot in estimating the time & effort required for each WBS. Thus helps us decide whether we really need an additional team member (or that we haven’t optimized the existing ones)"

- Dyah Wahyuninsgsih, Project Manager (challenge: Event Team & Task)


“The consultant (Mike) recommends a strategy that is clear & easy to implement based on our discussion yesterday related to:
- Program mapping
- Area segmentation
- Exhibitor ROI to demo value
- Attendee engagement via talk & booth

- Dyah Wahyuninsgsih (challenge: Exhibitor Management)

Professional Development
- Digital Event Marketer - Australian Marketing Institute (2020)
- Founding Member - World Experience Organization (2022)
- Experience Design - VIP Event Organizers of Cirque de Soleil (2022)
- Visual Facilitation Lab - The Art of Awakening (2023)
- Certified AI Business Professional - Straits Interactive (2023)
- Guiding Principles in Experience Design - Professional Conventions Management Association (2023)

Social Media

Testimonial

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